Рашкофф медиавирус h pdf

Rushkoff, Douglas. (1994) Media Virus: Hidden Agendas in Popular Culture. But if we embrace this seeming darkness (as Carl Jung would recommend) and attempt to reckon with its messengers, we stand a chance of learning a lot more about ourselves in the process. And if this meaningless content is self-replicating then consumers are “irrational,” and unable to escape their infection. Retrieved 2009-07-25. ^ «Who is the CCLE?». .

Douglas Rushkoff (born 18 February 1961) is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian. He is best known for his association with the early cyberpunk culture, and his advocacy of open source solutions to social problems. Both these terms rely on a biological metaphor to explain the way media content moves through cultures, a metaphor that confuses the actual power relations between producers, properties, brands, and consumers.

Retrieved 2009-07-25. ^ «Cyberia Summary – Douglas Rushkoff – Magill Book Reviews». . Douglas Rushkoff insists he is not using the term “as a metaphor.

Retrieved 2009-07-25. ^ «Princeton Alumni Weekly: Search & Archives». Paw.princeton.edu. 2009-07-15. Retrieved 2009-07-25. ^ The devil’s candy: The bonfire of … – Google Books. Retrieved 2009-07-25. ^ «disinformation | douglas rushkoff». .

Web site and documentary, PBS Frontline. 2009. Life Inc. There is an implicit and often explicit proposition that this spread of ideas and messages can occur not only without the user’s consent, but perhaps actively against it, requiring that people be duped into passing a hidden agenda while circulating compelling content. Retrieved 2009-07-25. ^ ^ «Media Studies :: Academics :: All Courses». Newschool.edu. Open University Press McCracken, Grant (2005a). “‘Consumers’ or ‘Multipliers’: A New Language for Marketing?,” This Blog Sits At the Intersection of Anthropology and Economics, November 10. Miller, Nancy (2007). “Minifesto for a New Age,” Wired, March.

One of the most important concepts that he creates and develops is the notion of social currency, or the degree to which certain content and media can facilitate and/or promote relationships and interactions between members of a community. Few of the ideas get transmitted in anything like their original form: humans adapt, transform, rework them on the fly in response to a range of different local circumstances and personal needs. The “protein shell” of a media virus might be an event, invention, technology, system of thought, musical riff, visual image, scientific theory, sex scandal, clothing style or even a pop hero — as long as it can catch our attention.

рашкофф медиавирус h pdf

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